DMD in a Nutshell

DMD is a two-year program at Red River College in Winnipeg that teaches video, 3D animation, motion graphics, web design, and graphic design. The program gives students the skills required to obtain entry-level positions in a broad spectrum of new media jobs.

Careers

  • New Media Design
  • Web and Mobile Design and Development
  • Motion Graphic Design
  • Videography and Photography
  • 3D Animation and Design for Video Games
  • 3D Animation and Visual Effects for Film
  • Graphic Design and Illustration

About Digital Media Design

Digital Media Design is a two-year full time program at Red River College in Winnipeg that teaches graphic design, web and mobile design and development, video and motion graphics, 3D animation, photography and illustration. The program gives students the skills required to obtain entry-level positions in a broad spectrum of new media jobs. DMD is taught in the phenomenal, new Exchange District Campus.

We encourage creativity, professionalism and a strong work ethic. The DMD program teaches both design fundamentals and technical skills. DMD graduates are able to design and build websites and mobile app interfaces, professionally shoot and edit video and photos, create motion graphics, construct complex 3D models and animation, and design graphics for multiple platforms.

The deadline for applications is February 28th. After that, you will be applying for the following year. Apply today!

RRC Design Showcase

Red River College Design Showcase

For the first time ever, we have portfolios from all of the graduating designers from four Red River College programs in one place. Students from Digital Media Design and 3D Computer Graphics, as well as Graphic Design and Graphic Design Advanced are all collectively placed on one website called Junction. Check it out!

Design and Build Graphics for Video Games and Visual Effects for Movies

Ever wonder who designs and builds the graphics for video games? Or have you thought about who creates the visual effects for movies? It could be you. Students in DMD learn to build and animate 3D Computer Graphics. For those that want a career in 3D, we recommend taking the 3D Computer Graphics (3DCG) program after you’ve taken the two-year DMD program.

Above is a sample of some recent work from the 3DCG program. Students in that program first need to take the Digital Media Design program or something similar (which could include having a Graphic Design diploma and/or university Fine Arts or Architecture degrees). Students in the Digital Media Design program often think of this program as a “third year” of DMD, even though is is a stand alone 8 month program.

The 3DCG program teaches advanced 3D graphics focusing on modeling lighting, rendering, compositing, animation and production management. The specific software that is taught includes Maya, Z-Brush, Nuke, and After Effects. Graduates of the 3D Computer Graphics program may find employment in visual effects/film, motion graphics, video game development, 3D simulation and prototyping, medical imaging, and 3D simulation industries.

Learn Web Design and Development


Web design and development is one of the most sought after skill sets right now. In DMD, you’ll learn how to design and build a website from scratch using Photoshop (to design) and HTML and CSS (to build). You’ll also learn how build websites using WordPress, the world’s most popular content management system. There is a real shortage of people in the industry with great design skills AND great technical skills. Our goal in DMD is to teach you both.

Above, you’ll see some terrific websites created by DMD students in the Advanced Web Design course.

Learn UX and App Interface Design

Digital Media Design | App design and Development Winnipeg | RRC
User experience, or UX for short, refers to how a person interacts with a company or brand. This includes interactions with websites, mobile apps, social media, as well as actual face-to-face interaction.

In DMD, we teach the key principles of designing a great user experience. We also teach about responsive web design, or designing for an equally great user experience across a wide range of devices (mobile, tablets, desktops, etc).

Learn DSLR Videography

In DMD teach DSLR cinematography: you’ll learn camera settings, composition, lighting and audio. Here are some samples of students shooting their first DSLR video pieces. The goal here was to focus on composition, movement, natural light, and colour correction. Once students have mastered basic camera and lighting, we move on advanced digital filmmaking techniques with a focus on storytelling.

Here are four samples of students’ first DSLR projects. These were done by Dan Boey (above), Garrett Kohanek, Austin Buell, and April Dunsmore (below).


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Photography: Learn How to Take Pictures Professionally

There’s certainly nothing wrong with using your phone as your main camera. And apps like Instagram are a lot of fun. But if you really want to take your photos to the next level, you’re going to have to learn how the pros do it. In DMD, you’ll learn to use the manual settings of a DSLR camera to make your pictures come to life. Photography and understanding composition, lighting, and colour are key skills you’ll need as a new media designer. After this course you’ll notice a huge improvement in the quality of your photos — even the ones you take with your phone.

The below pictures were taken in the Photography class, where students learned to shoot in both a studio setting and real world environments.

Photo credit: Brennan Letts (top photo), Lee Christenson (bottom photos)

Learn Motion Graphic Design

The DMD program teaches motion graphic design, which nicely complements many of the other skill sets taught in the program: Graphic Design, 3D Animation, DSLR Video, Photography, and Web Design.

Below you’ll see several terrific examples of movie titles designed and built by our students using Adobe After Effects and other programs.


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Become a Photoshop Pro

Photoshop is more than just photography software. It is the most used and most flexible new media tool, used to create graphics for websites and apps, motion graphics and animation, print publications, video games, and film visual effects and matte paintings. Below are some excellent DMD student samples.

In the Photography class, students had to manipulate photos they had taken in order to build a creative self portrait. Check out these terrific results by (respectively) Alyssa Paskaruk, Wlad Riazanov, and Priscilla Hofer.


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Eight Terrific Animated Films from DMD Students

Here are eight films written, illustrated, and animated by second year DMD students. Most animated films take a huge crew many months or even years to complete. These films were made by just one or two people! Of course, they use a relatively simple technique known as “cut out” animation. The students used many of the skills they had learned over two years: illustration, animation, graphic design, screen writing, etc. Have a look. There are several award winners, and one that made it on Vimeo’s Staff Picks.


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Create Complex 3D Models

One of the 3D commercial product renderings from a second year 3D Computer Graphics major. The objective was to go beyond the typical turntable and show off the highly detailed modeling, texturing, and lighting through closeups, multiple camera moves, and cross fades.

It’s worth mentioning that students in the DMD program buy their own Macbook Pro.

Learn to Make Documentary Films

Here’s a terrific documentary-style promotional film made by DMD students Jordan Desmoulin and Sean Lehmann. More and more businesses are wanting corporate videos like this for their websites. We will teach you how write, shoot, and edit video so that you can get similar results.

Here’s another documentary that was done as an assignment for the Visual Techniques class, which teaches DSLR video techniques, and how to shoot and edit documentary and corporate video. This piece is a terrific, inspirational portrait of filmmaker Curtis Wiebe, shot and edited by his equally talented brother, Marlon Wiebe.

Produced by DMD students Lena Franford and Cody LeRoy, this showcases our downtown campus and gives you an idea of what it’s like to be a DMD student. It also highlights the terrific video skills learned in DMD. Students learn both DSLR and traditional video techniques to create documentary and corporate videos. Emphasis is placed on the importance of dynamic storytelling that engages viewers.

Four Terrific Motion Graphic Student Samples

Here are four samples of the students’ latest work. Their task was to create a 10 second motion graphic that starts and ends with a square. What they did in the middle was up to them (this was inspired by AnimationSequence.com). Students were told to focus on using simple shapes and audio/video synergy to create a compelling motion graphic. What do you think?

Learn Graphic Design and Typography

Here’s an interesting piece that was created in DMD’s Advanced Video and Motion Graphics class. The goal of the assignment was to focus on typography as well as motion design.

The Digital Media Design program teaches traditional graphic design, but allows you to apply those skills to all sorts of new media projects, including websites, 3D animation, and mobile apps, and video and motion graphics. This motion graphic was designed and animated in DMD by Bradford Gyselman.

Live at Five Opening Titles

Students were asked to create a news intro and bumpers using both 3D and 2D for a show called Live at Five. They had ten days to do it. Here are snippets of five of the projects. They used After Effects, Maya, Photoshop, and Illustrator. Which one do you like best?